Improve campaign effectiveness

Multimedia campaigns are the norm yet many traditional research approaches are centred on TV advertising

Our tracking approach focuses on understanding the relationship with the brand and how communications have changed it

We get at the emotional impact of communications not just the rational. For many campaigns it is less about sharing information, but more about building warmth or personal relevance around a brand

Encounter tracking uses the latest mobile phone technology to capture the way people relate to a brand and its communications in real time, including use of video feedback on their smartphones and geo-specific questions (‘You’ve just been to a Tesco Express, did you notice…?’)

This enables us to produce dashboards. To see dashboard examples please click on the links below: