Tuesday, 26 October 2010 00:00
The Nursery Newsletter Autumn 2010
Sack the researcher
We shouldn't denigrate competitors but Dr. Faye Miller is a truly terrible advertising researcher.
For Pond's Cold Cream she recruited an unrepresentative group of ad agency secretaries, moderated them badly, drew superficial conclusions and gave this dismissive topline feedback.
Don Draper responds that "A new idea is something they don't know yet so of course it's not going to come up as an option." Well said Don.
Faye offers to show him the transcripts. Send them to us Faye and we'll show you where you went wrong. And Don, give us a call.
It's Changed Our Lives
We moved across Soho in July. For those of you who have not seen our stunning new offices at 66 Wardour Street, W1F 0TA drop by for as much coffee as you can drink.
We're opposite Pret and above Starbucks. Lots more space. We have a Boris bike stand right outside so you can cycle off your caffeine rush.
Hear Us Putting The World To Rights
David is speaking at the MRS' Advertising Research Conference on 27th October with Lex Robinson from JWT about a particularly innovative research approach we used to research the mighty HSBC 'Points of View' campaign among a global business audience
Chris won the research section of Campaign and the APG's 'Battle of Big Thinking' in its inaugural year and has been invited back to speak at the Clash of the Titans in late November.
If anybody has any Big Ideas he can borrow for the day please let us know, he promises to have them back home by 9pm.
New Recruits
We'd like to welcome two excellent researchers who have joined us over the summer.
Kat Parker comes from the Planning Shop and Rebecca Oyetey from Hall & Partners.
Pseuds Corner
Last time one of us spoke at the annual MRS conference we were nominated for 'Best Presented' and 'Best New Thinking' but our industry body doesn't seem to want that anymore.
Next year's call for contributors asks for researchers to present "reliable routemaps for daring insight generation."
