Wednesday, 14 September 2011 10:35

The Nursery Newsletter Autumn 2011

Sexy data

Data visualisation has developed so fast in the last few years. It's creating great opportunities for us.

Channel 4 have just posted an interactive report which raises the bar and shows the way all market research will be presented one day soon .

Those insect like avatars represent actual people. So you can easily drill down to see exactly which 18 people prefer reverse cowgirl. Yee haa.

Social media triumphs and disasters

Our research into social media showed us how Facebook and Twitter are used in very different ways and highlighted the importance of understanding the medium. Social media campaigns that we researched were surprisingly hit or miss in their effectiveness.

We've presented the findings to several of our biggest clients but if you like us to come and present to your team please get in touch.

Raise your glasses please

In late Autumn of 2001 the world was coming to terms with the 'dot bomb' financial downturn and of course 9-11.

Three of us were coming to terms with IKEA flat pack 'temporary' office furniture. We thought there was a gap in the market for a company specialising in more constructive communications research. Ten years later we've found a £3m (and growing) sized gap in the market. Nearly 20 staff, smart offices in Wardour St and lots of lovely clients to thank for it.

And we've still got that 'temporary' furniture.

Research Briefing sessions

Of course none of our briefings ever goes like this but at least the project owner is refreshingly honest!

Yet Another Downfall mash

..and finally the first minute and a half of this overlong mash up about the perils of qualitative research logistics are a good chuckle.