Chris started his career as a qualitative researcher in 1982 working for top dogs like Roddy Glen and Roy Langmaid.

In 1986 he joined Ogilvy and Mather’s planning department. He worked for Ford of Europe and many new buisiness pitches. Chris was promoted to the board in 1989, the youngest ever Board Director.

He then yearned for something rootsier and in 1991 he joined Duckworth, Finn, Grubb, Waters where, until 1997, he was planning director. His innovative brand strategy for launch of Daewoo Cars in the UK won him success at both the APG Creative Planning Awards and the IPA Effectiveness Awards.

In 1997 he went freelance as a planner and qualitative researcher working at several UK and European agencies and at the BBC. In 2001 Chris teamed up with Peter Dann and Lucy Banister to form The Nursery.

Chris is a prolific conference and training course speaker. He taught Advertising Strategy at the Market Research Society Summer School for 11 years and Quantitative Data at IPA 2 for 9 years. He has written chapters for textbooks on both quantitative ('Excellence in Advertising' IPA) and qualitative research ('Qualitative Research in Context' AQR).

His 2005 MRS paper on the implications of brain science was short-listed for both Best Presented and Best New Thinking awards.

Chris sits on the Market Research Society conferences committee and runs an annual conference for WARC on consumers and advertising. Chris is also 'module editor' for the IPA Diploma's People and Brands module, putting together a list of key texts, setting and marking essays for 'Advertising's in-house MBA'.

Published Articles

Decoding 'Built to last' The Charles Channon papers, IPA puplications