David Alterman

After finishing a Maths Degree at Oxford, David’s career has taken in Hangar Lane, Covent Garden, Auckland and Sydney with ACNielsen and a pan-Asian role for Nielsen developing their proprietary brand and communications tracking system. In 2002 he returned to Soho to run Hall & Partner’s quantitative research business.

David joined The Nursery Research and Planning as a partner in 2007 to build a quantitative business stream that uses the latest thinking in neuroscience to measure and understand the role of integrated brand communications.

And he has taken the opportunity to apply the thinking by way of hands on relationships with a wide range of clients including Citroen, Macmillan, Sainsbury, Subway and Yorkshire Tea.

David has presented at MAP, been published in ADMAP and run Quantitative Research training for the IPA. He was also invited to judge the 2010 IPA Effectiveness Awards.