David Alterman

David started his research career at RSGB as a graduate trainee in 1983. From the Hanger Lane Gyratory System, his career has taken in Covent Garden (Audience Selection), Auckland and Sydney with ACNielsen, returning to Soho where he took up the role of Managing Director of Hall & Partner's quantitative research business.

In this role David built a £10million business unit combining hands on account management for clients such as Lloyds TSB, Marks and Spencer, Sony, Britvic, Nationwide, Morrison's and Cadbury Trebor Bassett, with an increasing public profile, presenting at and chairing WARC conferences and other industry events.

David joined The Nursery as a partner in 2007 and is building a new business stream, working closely with the team to develop a new qual/quant capability focusing on understanding and evaluating the way multi channel campaigns can work harder for clients.