Evergreen Life: Understanding people’s relationship with their health data and implications for DNA testing options

Evergreen Life: Understanding people’s relationship with their health data and implications for DNA testing options

Evergreen Life provides patient facing services through its health app, which provides users with personalised insights on how to take care of their health at home, as well as connecting them to GP services remotely.  We explored the potential for a new form of DNA testing and delved into the relationship between people and their health data.

We have worked with this growing brand to provide market sizing data and patient interest in this forward thinking space that supports the drive towards patient control and centricity. We found ways for Evergreen Life to communicate and cater for young adults with high engagement and curiosity about their health data as well as personalised DNA profiles.