Thought Leadership | Role Models and Influencers

Project: Role Models and Influencers

In a world where we are rapidly losing faith in an establishment and political system that increasingly feels at odds with everyday life, who do we turn to for ideas and influence?

We are constantly analysing the role identity plays in society today and presented our findings exploring the meaning of a role model, the difference between a role model and an influencer and the potential for brands and organisations to become more influential and in tune with people’s attitudes and experiences.

Please do get in touch if you would like to discuss our Identity Series


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