From definitive U&As and segmentation studies to deep dive consumer understanding and ethnography, we help you identify the most fertile targets and growth opportunities
Lacoste Footwear was embarking on a fresh brand strategy and wanted a clear international consumer segmentation to form the pillar of its operations moving forwards.
Direct Line turned the insurance market upside down in 1985 by cutting out the broker. But its price-driven proposition was soon under threat from countless cheap competitors, and consumers began...
Travelodge was the first budget hotel chain in the UK, but Premier Inn had successfully captured a leadership position for brand preference. Travelodge wanted to reclaim this crown and required...
Our constructive approach makes us inspiring partners. We're always looking for potential in our clients' brands, for opportunities to connect with your customers and make your brands and communications more meaningful and motivating.
We believe that to understand how brands work and how they communicate you also need to understand your customers and how they think and behave. Only then can we work out how your brand will best fit into their lives. So we offer a range of products designed to look at people, brands and communications from every angle and identify the potential in every situation.
We have a great team of specialist researchers who spend every working day thinking about brands and brand communications. We understand that to be helpful research has to inspire our clients to make confident decisions.
We don't believe in reportage: we offer our opinion at every stage from brief to feedback. We see it as our responsibility to challenge assumptions and make clear, evidence-based recommendations.