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Inspiration not evaluation

The Nursery treats research groups as brainstorms to which your customers are invited. This has remarkable results.

We discover how your idea resonates - and where its presentation fails. This approach pushes your work forward.

If you want to create talked-about advertising, get in touch

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How we generate useful research

1. Research is not a pass/fail exam More
2. It's an interactive learning process More
3. Never underestimate body language More
4. Brutal but honest More
5. Death to the Grattan man More
6. We hire drug abusers and bishops More
7. Search for the brand's deeper metaphors More
8. None of us is as creative as all of us More
9. International cultural understanding More
10. Global network of trusted researchers More
11. Upstream and below the line More

Happy clients

"We have been delighted to work with Peter and Rana, and have been impressed with their intelligent, straight and constructive approach to contribute to the development of positioning, and creative flexibility in adapting the project so we could “fine tune” as we went along, and provide focus on the key issues"
Jill Sheldon, D&A Opticians

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