Call +44 (0)20 7734 1166 or say hello@the-nursery.net

Call +44 (0)20 7734 1166
or say hello@the-nursery.net

Research that helps brands grow

We are specialists in brand and brand communications research.


We chose the name carefully: everything we do is designed to help brands grow.


We are constructive, developmental and helpful, so you get research that helps your brands flourish.

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How we help brands grow

Explore

Explore

From definitive U&As and segmentation studies to deep dive consumer understanding and ethnography, we help you identify the most fertile targets and growth opportunities

Nurture

Nurture

From broadcast campaigns to social engagement and from products to pack design, we help grow your creative ideas into successful executions

Test

Test

From brand propositions to logo designs and from international campaigns to direct marketing, we help you make sure your brand is always putting its best foot forward

Evaluate

Evaluate

From global brand tracking to sponsored events and from product websites to social media, we help you understand how your activity has been received and how best to keep your brand growing

Some brands we've helped grow

11 direct line 1454424892 preview

Direct Line

Direct Line turned the insurance market upside down in 1985 by cutting out the broker. But its price-driven proposition was soon under threat from countless cheap competitors, and consumers began...

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13 lacoste 1454424761 preview

Lacoste Footwear Segmentation

Lacoste Footwear was embarking on a fresh brand strategy and wanted a clear international consumer segmentation to form the pillar of its operations moving forwards.

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14 mitre 1454425556 preview

Mitre Footballs

Mitre wanted to get to know one of their key audiences better – 10-12 year old football lovers. They were interested to find out why so many children had more...

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Working with us

Our constructive approach makes us inspiring partners. We're always looking for potential in our clients' brands, for opportunities to connect with your customers and make your brands and communications more meaningful and motivating.

We believe that to understand how brands work and how they communicate you also need to understand your customers and how they think and behave. Only then can we work out how your brand will best fit into their lives. So we offer a range of products designed to look at people, brands and communications from every angle and identify the potential in every situation.

We have a great team of specialist researchers who spend every working day thinking about brands and brand communications. We understand that to be helpful research has to inspire our clients to make confident decisions.

We don't believe in reportage: we offer our opinion at every stage from brief to feedback. We see it as our responsibility to challenge assumptions and make clear, evidence-based recommendations.

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