An outstandingly good brand and communications research company

We see ourselves as part of the brand development process

  • We take a developmental approach to everything we do
  • We help our clients build stronger brands through the use of better and more relevant communications

Originally qualitative, now with a wide range of techniques and methodologies

  • Our qualitative origins inform all our research from brand tracking to customer behaviour

Our point of difference

  • There is still too much descriptive, disengaged, dispiriting research out there
  • We are constructive, creative, developmental, helpful

Our vision:

  • To help brand planners make better informed decisions