Call +44 (0)20 7734 1166 or say hello@the-nursery.net

Call +44 (0)20 7734 1166
or say hello@the-nursery.net

Nursery Blog

Nursery Breakfast Presentation - Brand Authenticity

How Important is Brand Authenticity for Millennials?


Come along to our next Nursery Breakfast to see the findings from a fascinating qual/quant study we recently.

We explored just how important authenticity is in evaluating brands and creating loyalty amongst millennials. We particularly selected a wide range of different product categories to give us a broader understanding of how authenticity works against this audience.

One of the learnings was that brand authenticity can mean...

The Nursery View on the Year Ahead

It’s that time when everyone seems to get out their crystal ball and makes their predictions for the coming year. Here at The Nursery, we decided to throw our hats into the ring, so we crowd-sourced some ideas about we think might happen in 2017.  

Some predictions are perfectly possible, some quite bold and some just plain silly, but mildly amusing.

Just one caveat – as none of the predictions are based on insider knowledge and none of us are descendants of Nostradamus, we’d urge you not to make any life-changing decisions based upon them.

Great night at the MRS Awards on Monday!

We were thrilled to be shortlisted for best agency under £20 million.

We didn’t win this time but we are very proud to have made it this far and of all the team have achieved in the past year.

A great night was had by all!

Food for Thought – Is September the New January?

The start of a school year can be a trigger for healthier eating in adults

We’ve noticed that Back to School is increasingly becoming a time for adults to make New Year style resolutions with regard to their eating habits, either determining to continue with healthier choices established over the summer months or deciding that they weren’t beach body ready after all. And as food manufacturers continue to pile into healthy eating, there’s never been more choice.During a recent project prior to the launch of the new range of Planters Nuts...