Cinch: Growing the online used car market

The Nursery began its partnership with cinch when it was just an early concept, an idea to make finding and owning a car less of a faff. Insight has played a key role in driving each stage of the brand’s growth. Since 2018 The Nursery has supported cinch with a broad programme of research, from concept exploration and segmentation research to identify key audiences, through to creative development and tracking to optimise its communications. cinch has become one of the best known brands in the category, following hugely successful campaigns with Rylan and a host of sporting and media partnerships.