Thought Leadership: Turning 50 in 2022

Partner Spotlight: Get to know Dwayne May - Research Assistant 

Dr Emma McHarg - How I moved from academia to industry

The Nursery Celebrates International Women's Day 

Partner Spotlight - Get to know Ella Cathersides - Research Assistant 

Qualitative research in the world of hybrid working

Energy, Circardian Rhythms and Self Talk 

Partner Spotlight: Get to know Jane Passey - Associate Director 

Reflections on Daniel Kahneman's 'Thinking, Fast and Slow' - 10 years on

The Nursery has promoted three staff members to the position of Associate Director with immediate effect

Employee Owned The Nursery Research & Planning announces management changes 

Caesar finds a way his name can live on for eternity.

Director - Alex Cooper
Writers - Tom Blackwood & Alex Cooper
Caesar - Alex Cooper
Caecilius - Tom Blackwood

DOP - Jon Muschamp
Producer - Bea Cartwright
Recordist - Greg Hagen
Stylist - Rianna Azoro
Make-up artist - Kate O'Shea
Food stylist - Fernanda Milanezi
Props stylist - Charley Taylor
Runner - Rashawn Richards

Editor - Matt Spurr
Colourist - Henry Howard
Sound Designer - Jason Peacock

Special thanks to:
Wash London, Tamsin Marshall & Michael Hajiantonis

Caesar's Dying Wish

We’re delighted to announce the winners of our first ever Acorn Award: Francesca Hardman and Sarah Kirkby

Becoming Employee Owned: Reflections from our Founding Partner one year on

Christmas 2021 wrapped: What we found out about some of the most discussed festive ads this year

We are delighted to announce our three new Account Directors

Six of the best. The Nursery nominated as finalist for the MRS’s Jeremy Bullmore award for sixth successive year

Partner Spotlight: Get to know Jennifer Williams - Associate Director

The Role of Wellness in the new working world

In our ongoing exploration of human nature, The Identity Series, one area that we’ve been fascinated by is the changing nature and perception of influence and influencers. Covid has changed much in this world, and we wanted to look beyond the Dubai disputes, and by speaking to influencers themselves and some influencer marketers, understand what was shifting for them and their audiences. From navigating brand rules to algorithms to maintaining authenticity, we hope this will provide an in depth perspective on the changing world of influencers.

Influencers: Behind the Lens 2021

As we know our opportunity for face to face research groups has, for the time being, been largely halted. So, are we still getting the best results from our alternative methods?

As any good researchers would do, we created an experiment to find out exactly what we are missing, or indeed gaining, by comparing the alternative methodologies alongside the more traditional face to face approach.

Have a watch of our webinar to find out the results of our experiment and how to use psychology theory to design better research.

Research for the future: understanding the impact of behaviour on and offline

 Laughter, Brands & the Great British Public

Brands and trust; the protectors, pioneers and promoters

An Exploration of the Hidden Sub- Cultures in the UK Webinar

Research can’t predict the future, but it can illuminate the present

Investor-Index-WEBINAR

Role Models and Influencers Webinar

Video gaming – Rising industry amidst global crisis. 

We are now officially Investors in People! 

The Nursery acquires market research consultancy Arkenford

Data Visualisation: Top 5 tips for bringing data to life

Are You Getting the Most Out of your Tracking Research? 5 Thought Starters...

Key Take-Outs from our Brand Authenticity Research (subtitle changed in Prismic)

Key Take-Outs from our Brand Authenticity Research

Could Destination Research help Universities to improve student experience?

Partner Spotlight: Get to know Dr Emma McHarg - Head of Data Science

We are full of ideas at The Nursery and love to share these. The world is a complex place and thoughts and themes always emerge which warrant further exploration beyond our project work. Being naturally inquisitive we can't help but want to know more. We therefore run several self-funded thought leadership research projects each year to explore aspects of human identity and behaviour. We encourage our clients to input into these and we of course share the findings widely. See below for our News, Views and larger Thought Leadership pieces.

Our opinions

Turning 50 in 2022: Gen X comes of age

The Nursery updates its family policy